Prepared for Hayden Bruce · Sample Roofing Co.

Sample Roofing Co. × Bear Fox Marketing.

Before this call we spent days inside your market. What follows isn't a template — it's the live competitive landscape in Oklahoma City, the 6 high-intent searches where okcroofgenius.com shows up and you don't yet, and a conservative forecast built around your numbers.

See your roofing forecast Explore your market

180+: Brands launched
12M+: Leads generated
$240M+: Tracked revenue
since 2017

Your market

Here are the searches your customers run — and where you stand.

~9,370

monthly searches across these terms

$31.56

avg. cost per click in your metro

opportunity keywords with low competition

1,300 searches / mo · $46.50 CPC
You · Not shown
“roof replacement okc”
Medium competition
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
2,400 searches / mo · $38.20 CPC
You · Not shown
“roof repair oklahoma city”
Medium competition
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
720 searches / mo · $22.40 CPC
You · Not shown
“metal roof oklahoma city”
Low competitionOpening
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
590 searches / mo · $41.00 CPC
You · Not shown
“hail damage roof repair okc”
Low competitionOpening
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
3,100 searches / mo · $31.70 CPC
You · Not shown
“roofing companies okc”
High competition
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
210 searches / mo · $19.80 CPC
You · Not shown
“flat roof repair oklahoma city”
Low competitionOpening
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
880 searches / mo · $28.30 CPC
You · Not shown
“best roofers in okc”
Low competitionOpening
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com
170 searches / mo · $24.60 CPC
You · Not shown
“emergency roof tarp okc”
Low competition
Top spot: okcroofgenius.com · then soonerstateroofing.com, thunderbirdroofers.com

Highlighted cards are openings — real demand with little competition. Top-spot advertisers are the market's highest paid-search spenders (okcroofgenius.com and peers). Spend estimates are directional (SpyFu); we verify the exact winners per term during the audit.

Who's bidding today

Your customers are seeing these names at the top.

$35,400/mo in combined estimated paid-search spend across these 4 competitors.

#1okcroofgenius.com
380paid keywords~$14,200/mo est. · 96 overlap
#2soonerstateroofing.com
240paid keywords~$9,800/mo est. · 71 overlap
#3thunderbirdroofers.com
165paid keywords~$7,300/mo est. · 52 overlap
#4reddirtroofco.com
88paid keywords~$4,100/mo est. · 30 overlap

active advertisers found in this market

$8,850/mo

avg. est. spend among the top competitors

high-intent keywords with low competition

The top spender here has been committing an estimated $14K a month to paid search for nearly a year, and all four advertisers cluster around the same replacement and repair terms. Meanwhile low-competition, high-intent searches — emergency tarping, flat-roof repair, metal roofing — are barely contested. That's where a new campaign gets traction fastest.
Bear Fox market read — from your forecast research

Spend figures and paid-keyword counts are directional (SpyFu) — a signal of who's committing budget to your market, not verified numbers. We confirm the real picture in your audit.

What your customers see

A real search your customers run — here's what they see.

These are the sponsored ads showing up for “roofing companies okc” right now — the moment your campaign would step into.

roofing companies okc

AllImagesVideosNewsMaps

5 6 booked jobs a month.

Modeled from real Google Search demand in Oklahoma City, OK, held to our conservative close and conversion assumptions.

Month 1

Month 2

Month 3

Month 4

See the full breakdown

Three scenarios, built from live auction data in Oklahoma City, OK. Conservative by design — adjust the monthly budget to see how the numbers move.

Monthly ad spend

Projected revenue

$120,000

per month

Return on investment

12.6x

after management fee

Leads

per month

Google Search

Clicks	200
Effective CPC	$35.00
Leads	16
Cost per lead	$437.50
Customers	5
Customer acquisition cost	$1,458.33
Ad spend	$7,000
Management fee	$2,545
Total investment	$9,545
Projected revenue	$120,000
ROAS	17.1x
ROI	12.6x

How we calculated this

Monthly ad spend: $7,000
Cost per click: $35.00
Click-to-lead conversion rate: 8%
Lead-to-customer close rate: 30%
Average customer value: $25,000

These numbers are projections based on market benchmarks. Results depend on factors including seasonality, close rate, and how quickly the campaign optimizes. Most clients hit forecast numbers within 60–90 days of launch.

After you sign

From “yes” to live ads — the timeline.

Onboarding is light on your end — sign, fill out the onboarding docs, and meet us for the kickoff. We handle the campaign build while you keep running jobs.

Day 1–2
Kickoff Call
One meeting to hand off access, confirm creative direction, and set expectations. You keep ownership of everything.
Weeks 1–2
Campaign Build
We build the campaigns, landing pages, and call tracking. You review and approve before anything goes live.
Week 3
Launch
Ads go live. Weekly email updates begin. You can log in to the live reporting dashboard any time.
Months 1–3
Optimization Window
Google's algorithm takes 30–90 days to learn your audience. Leads often come in week one — but hitting full forecast numbers takes time. We're optimizing daily.
Month 3+
Full Ramp
Full forecast performance. Monthly strategy calls with the full team. Month-to-month after the initial 6 months.

Why we start with six months

Paid search needs enough runway to get through the learning period and then actually generate a return — six months protects your investment instead of pulling the plug before it pays off. After the initial six months, you're on a simple 30-day written notice.

Who we are

About Bear Fox.

We live and breathe roofing paid search — storm seasons, insurance-claim demand spikes, and the exact terms homeowners type when their roof is leaking.

1,000+

businesses helped grow

5-Star

Google rating

Since 2017

in business

6–10x

average client ROI

A sniper approach, not a shotgun.

We do the research up front and come in with a sniper approach instead of spraying budget and hoping. We handle the heavy lifting — and then we're in your account every single day, tuning what works and cutting what doesn't.

The whole team, not a gatekeeper.

Every client gets a dedicated team of 4–5 specialists rather than a single generalist, positioned as a time- and cost-saving advantage. Most agencies give you one account manager who acts as a barrier between you and the people doing the work. Bear Fox assigns you the full team — and you can talk to any of us directly.

Partnership

Win-win collaboration with clients.

Integrity

Transparency, honesty, and ethical practices.

Value

High-ROI focus over lowest pricing.

Leadership

Continuous improvement and innovation.

Responsibility

Extreme ownership and accountability.

Clutch: Top Digital Marketing Company — Home Services (2025)Best in Search: Best in Search — SEOsClutch: Top Demand Generation Marketing Company — United States (2025)

How we work

The Bear Fox way.

A research-first approach — everything on this page came out of it.

Research Upfront

2–3 days in your market before we ever pitch a number.

Sniper, Not Shotgun

We target based on what competitors aren't doing, not what everyone else is.

Full-Service Build

We build the campaigns, landing pages, and ad creative. You approve before anything goes live.

Daily, Not Monthly

Our team is inside your account every day. Not checking in once a month.

Proof

Results we've delivered.

7.8x Return on Ad Spend
Consistent quarter-over-quarter growth
YNOT
15.17% Conversion Rate
Ramped to full forecast within 90 days
S.I. Container Builds
12% Landing Page CVR Increase
Lower cost per lead after the first optimization pass
Madewell Concrete

Average client ROI

Businesses helped

Average client relationship

Your team

Your dedicated team of experts.

Every client gets a dedicated team of 4–5 specialists — not one generalist stretched across accounts. Here's who runs your paid search.

Glen
CEO
As the CEO of Bear Fox Marketing, Glen is the energy and driving force that gives the agency shape. With an MBA in Marketing and 20+ years of developing successful brands, he's built a deep understanding of how consumer behavior can lead to winning marketing strategies with high returns. This vision propels the agency to consistently drive profitable results with a commitment to continual improvement. Growing up in Colorado and the Northwest, Glen returned to Boise eight years ago, finding the ideal place for he and his wife to raise their three kids. Outside of work, he stays active at the gym or in the outdoors, riding motorcycles, playing tennis, or discovering new places to eat.
Aaron
Director of SEO & Content Marketing
Originally from Fort Wayne, Indiana, Aaron now calls Cincinnati, Ohio home. He earned his B.A. in Marketing from Cedarville University and brings a wealth of experience from previous roles at Helium SEO, Conifr, and Searchbloom. Over the years, Aaron has led successful campaigns across enterprise, eCommerce, and local SEO, helping businesses turn search visibility into measurable revenue growth. At Bear Fox, Aaron loves being part of a talented, passionate team that's committed to client success. He thrives on taking the complex world of SEO and breaking it down into clear, actionable insights that empower both teams and clients to make confident, data-driven decisions. His approach blends creativity, analytics, and scalability to building SEO systems that drive lasting results. Outside of work, Aaron enjoys spending time with his wife and three kids. Whether he's watching Michigan football, catching a Yankees game, or diving into a Star Wars or Lord of the Rings marathon, he's all in on the things he loves.
Trenton
Growth Strategist
Trenton has been in the Digital Marketing Sales for over 2 and a half years, he enjoys spending time with his Son and Wife, the occasional fishing getaway, and any sport or competition to bring out his competitive nature.
Jake
Strategy Lead
Jake is a military veteran turned paid media expert. His years of leadership in high-pressure environments taught him how to make fast decisions, manage teams, and adapt on the fly, skills that translate directly into the world of paid media. Jake has helped businesses across industries grow through Search, Social, Display, and Video advertising. Building campaigns from the ground up and turning underperforming accounts into consistent revenue drivers. As a small business founder himself, he knows firsthand what's at stake when marketing dollars are on the line. Outside of work, Jake is a lifelong learner and a dad who loves playing sports with his son.
Maggie
Senior Account Manager
Originally from Coeur d'Alene ID, Maggie moved to Boise after graduating from The University of Idaho with a B.S. in Advertising and Marketing. Maggie's interest in project management began with her experience as the Account Executive for her university's National Student Advertising Competition (NSAC) team. During this time, Maggie coordinated a team of 15+ advertising, marketing, and design students in creating a multi-faceted marketing campaign for an international and prestigious networking application. Outside of work, Maggie enjoys drinking iced coffee and going on hikes with her boyfriend and Goldendoodle!

Most agencies give you one account manager who acts as a barrier. Bear Fox assigns you the full team — and you can talk to any of them directly.

“Some of the best in the business. From our initial discussions with Hayden, to migration of accounts and full set up, the team from top to bottom has exceeded our expectations and helping to keep growing our business.”
Michael Grassi
Binsky Home Service

“I've had the chance to work with Bear Fox Marketing in a variety of capacities over the last 7 years. They are absolutely incredible to work with and are my go-to for questions related to PPC, SEO, AIO/GEO, and much more. From strategy to execution, they've been top-tier.”
Travis Franklin
Quality Logic

“I'm super happy working with Bear Fox Marketing. Hands down, it's easily one of the best business decisions I've made. What I've appreciated the most is how well they have stepped into my super niche space and not only understood it, but gone above and beyond to make sure my voice and brand are represented perfectly through ads.”
Kelsey Abbott
Strictly Wild

Next steps

Ready when you are.

Everything on this page was built from Sample Roofing Co.'s numbers — the market data, the competitors, and the forecast. Say the word and we kick off: access handoff, campaign build, live in about three weeks.

Get started

Questions first? Reach any member of your team directly — no gatekeepers.